Do you write SEO optimized blog posts? I’m an online marketing coach. I show small business owners how to better market their services on the Internet. My daily activities are filled with teaching and showing my clients how to do SEO and Social Media techniques so their businesses can get found online.
I love teaching. I feel like a tremendous helper. It’s in my DNA to help other people. With that stated, I am proud to share this article with you. Humbly put, it is my most helpful article I have ever created.
Write SEO Optimized Blog Posts
This article will provide a blueprint for your blog writing. It will help you write SEO optimized blog posts. There are 13 lucky tips to follow. Save this article and open the file every time you write a blog post in the future. It will get your website optimized.
1. Place a long tailed keyword your business competes for at start of title
Keywords are what get you found online. It is important that you know what your keywords are. And these days, your keywords have to be more specific. The competition is too high. If you don’t know what your keywords are, you’d better find out.
A couple examples of a keyword compared to a long tailed keyword are:
Internet Marketing > Internet Marketing for Small Business
Massage Therapy > Prenatal Massage Boulder, CO
Copywriting > Copywriting for website sales page
2. Make your title “Catchy.”
How many times have you heard this? (I’ve heard it close to 1000 times.) It’s old and boring but even today, it remains true. You have to write a title that will grab your reader’s attention. Blog readers scan for what catches their eye. You have to have titles that are captivating; something that will make your reader’s eyes get large because they’re so eager to “dive in” to your blog post. Can you write something that would create an addiction? If so, you have a catchy title. On a scale of 1 – 10, 10 being the most catchy, what would you rate the title of this article?
3. Limit your title to 40 text characters
It keeps things simple and to the point, but more importantly, the whole title will show up in the search engine results pages.
4. Review your title and ask “Does this fill a specific need?”
People search to get their needs met. What need is your article title fulfilling? At this point, I hope you’re understanding how utterly important blog post titles are!
5. Organize the body of the post into three parts
Part 1– Introduce the need mentioned in your title. Be clear and concise. If you have astory related to the topic, share it.
Part 2– Exploit the major issues involved with the specific need of the topic. Here is where you share the major concerns – dissected.
Part 3– The resolution. Provide the answer or solution. Add details. Answer the reader’s questions for them.
6. Create subheadings typed in bold text
Just like I have done for this blog post.
7. Include your reader in the discussion
Write your post as if you’re writing directly to a very interested friend.
8. Bold and/or link keywords
Share the link love and highlight your most important points by bolding the text.
9. Keep your post to a 300 word limit
Blog posts are meant to be short and sweet. Stop sugar coating by being redundant.
10. Summarize the main points in three sentences
Make sure your reader didn’t miss your main points. Add your keyword in the summary.
11. Include your call to action
A reader is 100% more likely to do what you tell them to do if you actually tell them to do something!
12. Match the tags to the keywords your article is about
Sometimes they are called categories. Sometimes Tags. It doesn’t matter, just put your keywords here.
13. Promote the heck out of the new blog post
Submit your RSS feed to the blogosphere. This incredible list of where to submit your RSS feed will help your new blog post get optimized.
As noted in the introduction, use this article as a resource to help you write SEO optimized blog posts. By following these steps, you will notice your URL climb the search rankings for the keywords you are competing for.
Reid Peterson is the founder of growthinharmony.com, an Internet marketing coaching program for small business owners. Reid loves to teach and small business SEO is his current teaching passion. You can also submit guest posts here and share your SEO tips.